Arriving back to work at the start of a new calendar year you may be daunted or excited by the revenue goals you are facing this year.
Whether your financial year matches the calendar year or not, every salesperson knows the feeling that you enter a new period with a clean slate and a new target.
Would it help you make a fast start to 2026 if you:
could reliably generate quality new top of funnel pipeline leads at nil incremental cost
could rely on the conversion ratio of those leads being significantly better than other lead sources (and so making your sales team more efficient)
could foresee higher revenues and margins as a result of better lead gen
could be confident that your sales forecasts were more accurate and predictable, hence gaining you personal credibility with the board and investors?
If any of those challenges and benefits resonate, you need to introduce a systematic referral strategy in your business, and I can help you do so rapidly to help make a great start to 2026.
02/01/26
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Thomas Coles