I've had an incredibly busy few months, which serves as explanation rather than justification for my silence on my blogs. I have been working flat out for a wide variety of interesting clients who all had one thing in common: they found me to assist with their sales transformation challenges via my network; in effect, via referral.
All of my clients are thriving this year, I don't know any who aren't flat out dealing with buoyant demand. Many of them have had training from me on referrals and that forms a big part of their demand generation strategy. Recently I gave training on how to ask for referrals to a couple of talented teams at a software company. The very same evening, I received an unsolicited referral from a former patron into a potential new client.
If your referral strategy relies more on luck than judgement or consists of a wait and see approach instead of proactively seeking referrals, get in touch with me for help.
Originally published on effectiveinterim.com
30/09/24
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Thomas Coles