"Buyers make decisions emotionally and post-rationalise them." is such a great headline to publicise this podcast Thomas appears on.
This powerful insight from our latest Giraffes Don't Eat Steak Podcast episode sheds light on why referrals are so crucial in business. When someone recommends you, they're providing instant credibility – the emotional nudge that often seals the deal.
In this episode, referral expert Thomas Coles shares his wealth of experience from founding and exiting five successful businesses. He breaks down:
The importance of systematic referral strategies
Why generic referral requests often fail
How to craft effective referral asks
The psychology behind successful referrals
If you've ever felt awkward asking for referrals or struggled to generate leads, this episode is a must-listen. Thomas's practical advice and data-backed strategies will revolutionise your networking and lead generation approach.
Don't let another potential referral slip away. Tune in now and learn how to harness the full power of your network!
Podcast Audio: https://lnkd.in/eSZp8QTE
15/01/25
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Thomas Coles