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Your team are doing networking events wrong.
Bold statement? Rooted in fact.
The vast majority of sales teams go to networking events hoping to find prospects. Good sales leaders set them targets for how many conversations and leads they generate. But the fact is that everyone is there to sell, nobody is looking to buy so the odds are against you.
Revolutionise your experience at events by exploiting the networks of those you meet. Find out how (and lots more) on my Referrals Masterclass for sales teams.
28/08/25
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Thomas Coles
Your team are doing networking events wrong
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